Keystones Estate Agent
Commercial — A Tone Commission
The agency, announced before the first conversation
An estate agent showroom designed to communicate the agency's positioning before the first client conversation begins. The premises is the brand — and for an agency competing on perceived expertise in a category dominated by chains, the premises is the most important commercial communication the agency makes.
The brief covered the meeting room, the front-of-house, the reception flow, the digital presence within the physical space, and the staff working environment. Every element specified to the kind of agency the principal had built — local, expert, premium without performance. A showroom that does the agency's work for it.
